After being laid off, I found myself confused, not sure which direction I wanted to go. In that quiet, uncertain time, I rediscovered drawing, something I’d always loved but never fully pursued. What started as a simple way to pass the time quickly became a form of healing, reflection, and peace.

That journey led me to start this brand, a space where art, identity, and culture come together.

As an Asian creative, I wanted to design something that felt personal and familiar, something that celebrates our shared stories, inside jokes, and everyday moments. Through simple illustrations, this brand is my way of building a connection to ourselves and to each other.